This Privacy Policy sets out how Mirameasure.com, operated by Lateral Reality Limited, uses and protects your personal data when you use this website.
This Privacy Policy applies to any access to or use of the Mira Measure website located at Mirameasure.com. Lateral Reality Limited is committed to protect the privacy of individuals who visit the Mirameasure.com website (“Visitors”). Lateral Reality Limited (address: 1117 Budapest, Fehérvári út 50-52, Hungary; email: hello@mirameasure.com; phone: …) is the controller of Visitors’ personal data in line with art. 4 no. 7 of the EU General Data Protection Regulation (“GDPR”).
Lateral Reality Limited provides modern cloud-based lens measurement solution for businesses (Mira Measure Services). This Privacy Policy does not apply to the processing of personal data of our clients who license the Mira Measure Services or of the individuals who access or use the Mira Measure Services on a client’s account – these are subject to separate privacy policies accessible to any client or user when accessing the Mira Measure Service.
What type of information do we collect from Visitors?
Information collected directly from Visitors
Lateral Reality may collect personal data from Visitors when they send us a mail or otherwise interact with us or make use of activities, services, features or resources made available on the website (such as registering for our newsletter). Lateral Reality will collect personal data from Visitors only if they voluntarily submit such information.
Information collected automatically
Lateral Reality may collect information about Visitors whenever they interact with our website. Such information may include web browser name, type of computer, IP address, the website that led the Visitor to our website, the website to which the Visitor goes after leaving our website, the dates and times the Visitor accesses our website, and technical information about the means of connection to our site such as operating system and Internet Service Provider utilised.
Information collected via third party analytics
Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, „Google“). The use includes the “Universal Analytics” operating mode. This facilitates the assignment of data, sessions and interactions across several devices to a pseudonymous user ID and thus the analysis of a user's activities across devices.
Google Analytics uses “cookies”, which are text files placed on your computer, to help analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) is usually transmitted to and stored by Google on servers in the United States, a country that does not offer an equivalent level of protection of privacy to that applicable in the European Union. However, IP anonymisation is activated on our website, i.e. the Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking), thus Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand, so that a direct connection to the individual user is eliminated. Google will truncate/anonymize the last octet of the IP address within Member States of the European Union or in other states parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. Google obliged itself to process all personal data received from the EU in accordance with the EU-US Privacy Shield Framework (Art. 45 (3) GDPR).
On behalf of Lateral Reality, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and usage. Google will not associate your IP address with any other data held by Google.
Lateral Reality will only receive anonymized analytics data from Google.
Storage period: Visitors’ data will be erased after 14 months automatically.
To learn more about Google’s privacy practices, please visit https://policies.google.com/privacy.
All computers have the ability to decline cookies. This can be done by activating web browser settings. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB. Visitors of our website receive notification of the use of Google Analytics when accessing our website for the first time.
How we use collected information
- Operating our website. We use the automatically collected information to provide, maintain, secure and improve our website. The collection and processing of Visitors’ personal data is based on art. 6 (1) f) GDPR (necessary for the purpose of the legitimate interests of the data controller). Our legitimate interest is to provide the website at an appropriate technical level and to continuously maintain and improve it, as well as to protect the safety of our systems, to detect, prevent, or otherwise address fraud, security, or technical issues, to detect and avoid hacker attacks.
- Analytics. We use the information collected by means of cookies to analyze how Visitors interact with our website; to monitor and analyze usage and activity trends; and for statistical purposes. In such case the collection and processing of Visitors’ personal data is based on art. 6 (1) a) GDPR (consent).
- Communications. In case Visitors contact us by email or phone, we use Visitors’ personal data provided to us voluntarily (e.g. name, email address, phone number) to communicate with them, in particular to respond to their inquiry. In such case the processing of personal data is based on art. 6 (1) f) GDPR (necessary for the purpose of the legitimate interests of the data controller). Our legitimate interest is to (a) respond to inquiries of our Visitors and potential clients and to communicate with them, (b) inform Visitors and potential clients in an efficient way about our services.
- Marketing. In case a Visitor signs up to receive information material from us and/or subscribes for our email newsletter, we process personal data (name, email address, company name) to provide information for marketing or promotional purposes, subject to the Visitors’ prior consent. When a Visitor subscribes for our newsletter, we save the time of successful subscription in our system. In such case the processing of personal data is based on art. 6 (1) a) GDPR (consent).
We use click tracking in our emails to measure open and click-through rates. This means that we may collect in particular the following information: whether the email has been opened and read, whether a link in the email has been opened.
Please note that data subjects are free to withdraw their consent any time – for this purpose each newsletter contains an “unsubscribe” link. In such case we save the time of unsubscription in our system.
- Legal Compliance. We may process personal data to comply with applicable legal or regulatory obligations. In such case the processing of personal data is based on art. 6 (1) c) GDPR (necessary for compliance with a legal obligation).
In each case we comply with the principles of data processing as set out in the GDPR, in particular with the principles of purpose limitation and data minimization.
HOW WE DISCLOSE INFORMATION
We disclose Visitors’ personal data to our service providers, who perform functions on our behalf as data processors. We may share personal data with these data processors only for the purposes of performing these functions and subject to the required data processing contracts. In connection with the engagement of our service providers we comply with the provisions of art. 28 GDPR. We engage only service providers who provide sufficient guarantees to implement appropriate technical and organizational measures in such a manner that the processing ensures the protection of the data subjects’ rights.
We use data processors
(a) for hosting services (Bluehost, Inc., USA),
(b) to send email newsletters on our behalf (ActiveCampaign, LLC, USA). When a Visitor registers for our newsletter, we disclose the time of successful registration to ActiveCampaign. Furthermore, ActiveCampaign has access to the subscribers’ name, company name and email address, open and click-through information, as well as the time of unsubscription. Further information on data processing at ActiveCampaign can be found at www.activecampaign.com/legal/privacy-policy, and
(c) to provide analytics services for us (Google Ireland Ltd).
We make sure that our data processors comply with art. 44-49 GDPR. Our service providers mentioned in points b)-c) above are Privacy Shield certified).
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.
Security
We have implemented a number of state-of-the-art measures to help protect the personal data we collect. These measures include limiting access to personal data to our employees with a need-to-know and encrypting personal data using Secure Socket Layer (SSL) technology. Personal data are at all times protected against unauthorized access, unlawful processing, loss, falsification or destruction, in line with our IT security policy.
Data storage
We store your personal data only for as long as needed for the purposes for which they are processed. Personal data which are no longer needed for the purpose of their collection are erased, unless another legal basis is applicable which permits their retention (e.g. data are necessary for the purposes of compliance with laws).
As a general rule, we keep automatically collected data for 7 days. Data collected for the purposes of analytics are stored only in anonymized form. Data processed for marketing purposes are deleted as soon as a subscriber unsubscribes from our newsletter. Data processed for communications purposes are deleted as soon as the inquiry is resolved (unless the data subject becomes a client, in which case our separate specific privacy policies apply).
Data subjects’ rights
- Right to access
Upon a data subject’s request, we inform data subjects as to whether and, if so, what personal data we store about them and for which purpose. Data subjects may view their personal data at any time free of charge. - Right to rectification, limitation of processing, and erasure
Data subjects are entitled to request the rectification, erasure or the restriction of processing of their personal data in line with the provisions of art. 15-21 GDPR. - Right to data portability
Data subjects also have the right to receive the personal data we retain about them in a structured, commonly used and machine-readable format. Furthermore, subject to the conditions set forth in art. 20 GDPR, data subjects have the right to transmit these data to another controller. - Right to object
Data subjects have the right to object to the processing of their personal data that takes place on the basis of art. 6 (1) f) GDPR, or for the purpose of direct advertising. - Right to appeal
Data subjects have the right to file an appeal with a supervisory authority in connection with the processing of their personal data. - Opting out of processing
Where processing is based on consent, data subjects have a right to withdraw consent at any time.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at hello@mirameasure.com.
In order to exercise any of the rights mentioned in the section “Data subjects’ rights”, please contact us at hello@mirameasure.com or at our postal address indicated below.